Are you searching for ideas or examples for your next PR campaign? Practical public relations examples can help give your business or brand the coverage you so desire.
Information Outlets crave captivating their readers with juicy stories that would make great headlines and viral marketing campaigns. Standing out in a sea of conventional pitches becomes one of the biggest challenges for most public relations professionals.
This article aims to provide you with examples of successful PR campaigns that will help promote your business or brand.
If you want to get inspired by the best PR examples, then keep reading. It promises to be fun and, most importantly, informative. The 15 public relations examples highlighted in this post are proven PR campaign examples.
- Survey Target Audiences About Your Business/Brand
- Link Your Business to a Breaking Story
- Celebrity or Influencer Endorsement
- Create a Limited Edition Hype Product that’s Newsworthy
- Q&A with the Founder/CEO
- Announce Record-breaking Sales Numbers
- Share News About Creating New Jobs
- Win Relevant Rewards in Your Industry
- Celebrate an Awareness Day that’s Relevant to Your Business
- Celebrate Company Milestones
- Write a Backstory About Starting Your Business or Brand
- Do Something Amazing For One of Your Customers
- Link Your Brand to a Relevant Charity or Foundation
- Support Your Local Community
- Be Outspoken
These successful PR Examples will help you:
- Land major media coverage.
- Maximize the most of your media training when granting interviews.
- Drive more traffic to your online page
- Attract more people to your events
- Gain new customers and sell more products
- Improve your reputation in the market
At the end of this post, you would have learned how to put these PR campaign examples into action in your business. Read on to get inspired by the best examples of successful PR.
15 Best Public Relations Examples
1. Survey Target Audiences About Your Business/Brand
If you’re looking to create a highly effective PR Campaign, then surveying your target audience about a number of things can be invaluable.
For example, creating a survey to understand the knowledge & understanding your audience has about your brand or product can be extremely helpful. By collecting this data you can understand how to better educate your audience on what it is you can offer them as well as reinforce your brand.
This method is so effective in fact that government officials are constantly surveying in U.S. Presidential Election Campaigns to get a read on voter preference for upcoming elections.
By understanding what your audience interests, knowledge depth, & information outlets you can create a highly powerful Public Relations campaign.
2. Link Your Business to a Breaking Story
This PR example is commonly referred to as newsjacking. Oreo was probably one of the most successful with their insanely fast post on Facebook during the Superbowl Blackout in 2013.
The 2013 Super Bowl turned into Blackout Sunday when the game was halted for 34 minutes due to power outage. This plunged parts of the Superdome into darkness and left TV viewers with no football and no explanation why.
However, Oreo was able to quickly take advantage of the scenario with a well time Facebook post encouraging football fans to grab a delicious snack while they wait.
To do this, look for a breaking news story that is relevant to your business and target audience. Once you have found it, add a new angle for a journalist. There are tons of news stories; all you need is to latch onto one of them.
3. Celebrity or Influencer Endorsement
If you’re looking to really influence your target audience with a successful PR campaign. Then you need to look into brand sponsorships with celebrities or influencer endorsements. These individuals are highly influential over their audience giving your brand/product real positive exposure.
We all remember how celebrity cook Nigella Lawson put a small Somerset boutique on the front page when she wore their dress. These tactics still work and can do wonders for your business if you leverage the potential. You should think of a good way to get a celebrity to endorse your product. Imagine the positive brand image that would stem from this action.
4. Create a Limited Edition Hype Product that’s Newsworthy
This is one public relations campaign example that always gets me smiling whenever I see it. If executed properly, it will be a hit with customers, and the media will always love the bizarre nature of the product.
The florist “Bloom and Wild” team successfully launched Christmas Trees that can fit through a letterbox. For this to work, you will need to come up with a one-off type of product. Always remember that the media is always about the unusual and the rare. Therefore, your product needs to be unique. Note that it also has to be popular with your customers too.
5. Q&A with the Founder/CEO
Customers want to put a face to the people behind their favorite products and brands. The founder of a business, irrespective of the size, is always newsworthy. This is an option that you can always leverage to give your business or brand a great pr. This is one of the best public relations examples that will cost you almost nothing to execute. All you have to do is get a reputable news outlet that is willing to air your interview on their platform.
6. Announce Record-breaking Sales Numbers
This is a perfect public relations example, and it is also newsworthy for journalists.
For example, in the image above the creators of Fall Guys a popular video game, just broke 10 Million Copies Sold on their recent release on Steam according to their Q3 Reports. These are insane numbers since the next closest game by comparison did 16 million copies sold on all platforms over the course of two years.
Look at your own sales record and identify your period of significant success. Once you have done this, it is time to let the whole world know through your trade media. This is a successful PR example that always sends a powerful message to your customers and investors alike.
7. Share News About Creating New Jobs
In developing countries, even in first world countries like America, everyone loves a story about job creation. A large percentage of the world’s population is working class. Therefore, more jobs available is more opportunity for wealth creation for them. Manufacturers and major retailers alike are always the first to jump on this when a new project is developing.
8. Win Relevant Rewards in Your Industry
If you’re looking for the perfect PR example to establish credibility & influence. Then try winning a quality award within your industry. As a business owner or founder, there are numerous awards to be won in your business sector. It is always a great way to create awareness about your business. Winning awards indicate that you are a leader in your sector and that your products are top-notch.
Think about all the major car companies that show off their awards in order to differentiate their products from others. For example, “best in class”, “award winning motor”, & “automotive of the year” just to name a few examples.
9. Celebrate an Awareness Day that’s Relevant to Your Business
This is one of the public relations examples that will put you on the front pages of relevant news agencies. In 2018, Pizza Express celebrated World Vegan Day with the launch of a free vegan starter across their restaurants. Such a move is always great for brands as it will easily draw attention and attract good media coverage.
10. Celebrate Company Milestones
The goal of PR is to establish a positive relationship with your target audience. Think of your target audience as your family, if you’ve just reached an incredible milestone who are you telling first? Probably your family & friends!
Your company milestones should be thought of the same way with your audience. Whenever your company accomplishes something noteworthy share it with your audience. It can be as simple as hiring your 100th employee, to as longterm as 50 year anniversary.
There is always something newsworthy to share about your company you just have to know where to look.
11. Write a Backstory About Starting Your Business or Brand
If you really want to connect with your target audience with a positive PR example. Then you should try sharing your startup story. Every business, company, or brand no matter how big or small has an origin story.
Just how the origin stories of super heroes are blockbuster hits, your origin story would be a tremendous hit with your target audience. Everyone loves an underdog story so the more relatable, down to earth, & prevailing you can make it the better! But its vital to remember not to embellish to much, you can create a more entertaining story but don’t lie about your beginnings.
A boring origin story is far greater than getting caught in a lie with your audience about how you started.
12. Do Something Amazing For One of Your Customers
You can remember when Nike sponsored Justin Gallegos, a runner with cerebral palsy. Justin was able to pursue his dream of running a sub-two-hour marathon. He went on to become Nike’s first pro athlete with cerebral palsy. When you engage in this type of public relations, don’t try to push your brand into the campaign. Sit back and allow the power of a human interest story to do the work for you.
13. Link Your Brand to a Relevant Charity or Foundation
There are lots of available charity establishments looking for businesses to partner with. You can choose one that is within your locality and partner with them. Such partnerships are always newsworthy and will draw good media coverage for your business brand. This is one of the PR campaign examples that will endear you to the people.
14. Support Your Local Community
This is good for your business, and it gives you the media something good to talk about your business. Your consumers want to see that your business is socially responsible. So, find out something that your local community needs and partner with relevant authorities or agencies to get it solved.
15. Be Outspoken
Be very outspoken as a business owner or founder. The current United States President, Donald Trump, is a master of this PR tactic. Love him or hate him; he sure knows how to maximize this PR example. Being outspoken brings the media’s eyes on you, and you will always give them something to talk about. A great advantage is that your business will always be in the limelight.
These public relations examples will undoubtedly improve the publicity of your business or product. Now is your turn to decide on a PR campaign to adopt for your business. Whichever one you choose, ensure that you track the success of the campaign. For contributions or questions regarding these best PR examples, kindly use the comment section provided below.