The current generation is a social media-based one. Hence, every brand wants to control enough audience within each media space to ensure their market authority. One of the most relevant features is the “Verified” mark to achieve this sense of power. This article aims to show how you can use the press to get verified within this space.
When looking to control the market space on social media, getting verified is one of the most critical steps any brand can take. Whether it’s a personal account or your business account, that little checkmark next to your name is very important.
Not because you want to be an “influencer” or one of the “cool kids.” A verified social media account gives instant credibility and social proof. Verification can also help with building networking and taking your brand to the forefront of the market.
Getting verified on social media can be a considerable challenge, especially if you are a new brand and don’t know much about its works. However, the efforts and time put into it are worth it.
You probably tried to get verified, and it got rejected.
Well, unless you have a massive following like Beyonce or Ronaldo, becoming verified on social media takes a tremendous amount of effort. Sometimes, lots of trials and errors.
But don’t give up.
We’ll be discussing some of the most useful tips for getting verified with public relations. Before we get started, let’s establish some of the benefits of getting verified on social media.
Why You Should Get Your Brand Verified on Social Media?
The stats above go to show the importance of social media in the marketing endeavors of businesses today. To reach your target audience faster and with more authority, verification on these platforms is a must.
Here are some reasons why.
Verification Makes You Genuine
Whether it’s on Facebook, Twitter, or Instagram, there are millions of users posting similar content as you do. Often, these millions of accounts try to impersonate popular brands or personalities.
By getting your brand account verified, people tend to trust you more. The verification sign gives a sense of authenticity and encourages users to interact with your account.
It Helps to Generate Loyalty
Purchasing products online often requires lots of research. When we see that a particular brand has a massive presence on social media, we get more confident of that purchase.
Customer behaves the same way. This is why brands spend a lot of money on influencer marketing. A verification icon would help to optimize results on such expenses.
Verification Creates More Impact
It is important to post quality content on social media. These contents are what helps you gain and retain your audience. However, posting such content in an unverified account has little impact.
There is no limit to the number of fake accounts on social media today. Thus, no matter how good your contents might be, people find it hard to interact with unverified accounts. Getting your account verified will help you better impact your market and on the social media space.
Helpful Tips to Using Press to Get Verified
There are many ways to get your business verified on social media. However, one of the best ways to go is getting confirmed with public relations. This is not a straightforward approach as it takes some dedication strategy.
With the above in mind, here are some tips to help you get verified using the press.
Step 1: What is Your Goal?
When looking to use the press to get verified, it is essential to have goals. Yes, your primary goal is to get verified. However, you can’t just walk up to a press or media house and give them that objective.
Be strategic about your goals. Come up with a list of things you want to achieve to push readers to check out your brand online. This can help drive brand trust and boost your brand’s credibility on social media.
Step 2: Come Up with A Plan
So, you have your goals in place. Its time to create a content plan for your press efforts. Don’t just go to press with contents now and then hoping to get results.
Come up with a storyboard that can help take your target audience on a journey. While creating these contents, you should endeavor to make these contents relate to your social media activities. This helps to make your press content a source of validation for your social media posts.
Step 3: Quote Your Press Contents on Social Media
Now that you have your contents in the press, you should leverage on those contents. How do you achieve this? It’s simple.
Come up with creative contents that relate to those contents sent to the press. When posting those contents on social media, quote the media houses as proof of your contents. You can tag locations of events too.
Step 4: Employ the Service of an Agency
Getting your social media accounts verification with public relations or press is not an easy process.
To make it easier for you, you can hire the service of a PR firm or social media verification agency. They offer the right personnel and skills to come up with an effective verification plan for your brand.
Standing out is essential in a social media platform that offers millions of users trying to be heard. For brands looking to build awareness and reach a more extensive customer base, creating a sense of authority is key to success. A verification button next to your business bio goes a long way in achieving such success.
There are many ways to achieve this verification. However, one that stands out is the use of the press to get verified. The information and tips above show some reasons to get your business verified. We also shared some of the most effective ways to use the press to get verified on social media.