The importance of Influencer PR to your campaign objective is limitless. When done right, influencer marketing can help you build brand trust, reach a larger audience and sway purchase decisions. Hence, the importance of knowing how to use influencers for your PR campaign.
Influencer Marketing and PR go together. While Public Relations aims to persuade the target audience through fact-based contents, influencer marketing makes the process easier. Influencer marketing makes this easy through the use of materials that pushes creative and engaging storytelling.
Influencer marketing infuses both sides of the marketing coin. By going the rough of influencer pr, your pr campaign can improve brand image and trust while reaching a larger audience.
Despite these facts, most brands struggle to see the importance of having an influencer marketing pr strategy. To shed some light on this issue, let’s take a look at Influencer pr and why it is important for your campaign.
Why are Influencers Perfect for PR?
Influencers are individuals who have built a large audience following within their respective niche. To achieve this status, such influencer has dedicated time and value to help build authority and trust among their engagements.
Digital Influencers have been able to build such level of trust by helping their audience make lifestyle decisions. Thus, perceived as experts within their niche.
By having such influencers within your niche help with your PR Campaign, you can target your brand’s specific audience. Since these contents are coming from an influencer, you can easily sway purchase decision while pushing brand trust.
So, how do influencers improve your pr strategy?
Here are some ways influencers can improve the results of your pr strategy.
Influencer Marketing Helps You:
- Build Trust
- Reach a Larger Audience
- Success Can be Easily Measured
- Cost Effective Approach
Now that you know some of the importance of influencers to your PR, you are probably wondering the best ways to use influencers for your campaign.
We have you covered.
One of the most important benefits of using Influencers for your PR campaign is that they work together. Since the primary objective is the same, both approach PR and Influencer marketing follow a similar approach.
But, how do you get the best results of using Influencer pr?
How to Use Influencers for PR
1. Research Your Target Audience
The very first step to work with an influencer for your pr strategy is proper research. To conduct proper research on your target audience, you must have identified your campaign goal.
By doing the above, you get to understand who you’re targeting to achieve this goal. Once you have your ideal audience in mind, you should research about this audience to understand the best form of engagement for them.
A proper understanding of your target audience helps you understand what their social media activities are like. You get to know their active times, their preferred tone of engagement and what type of contents they engage. Not only that, but you also get to know the type of influencer that matches the engagement approach you have identified.
Now, that’s one major step to achieving the optimal result.
2. Identify Real Digital Influencers
The real digital influencers are those with a true story and well-defined niche focus. These types of influencers don’t just have a large following but also offer real engagement. This is because such influencers are not in it for the influence; instead, they want to share their knowledge and passion with their audience.
A real social media influencer doesn’t jump from one topic to another. Instead, their content evolves while maintaining its root in a specific niche. They can understand their audience better, creating contents that meet such growth change. Thus, they can build loyalty, engagement and growth among audience members.
To help you identify social media influencer for pr, here are some of the questions to ask potential collaborators or influencers.
- Do you Have a Media Kit and Rate Sheet? This question allows influencers to pitch their importance to your pr plans. Here, you can see their plans and how they are doing within their niche.
- What is your content schedule? It would help if you tried to understand their content schedule and how your pr plans can be infused into it. While at it, you should attempt a thorough review of their post frequency to know how well they communicate with their audience.
- Do you Have a Team? Tell us about them. This question aims to know how they create their contents. You should try to know if they create their pictures themselves or if they make use of content writers. These questions will help you understand how the business is run and how they might affect your budget.
These questions would give you a sense of which influencer would fit your campaign objective.
3. Give Influencers Creative Freedom
One of the most important benefits of influencer pr is how they build trust. To achieve this, influencers find creative and effective storytelling techniques that sway audience thoughts. Thus, it is important to give influencers the creative freedom they dwell upon.
Social Media Influencers and public relations can only provide optimal results if the influencers are given enough freedom in their creative process. This is because influencers have built trust using a certain approach. It is this approach that their audience understands and gravitates towards.
How do you check their creative ability? Ask for previous brand works and set up a brainstorming session with them. At this point, if an influencer can’t bring creativity to your pr plans, you should seek another.
The current age of technology and communication has seen people rely on social media for information and recommendation. This has given the word-of-mouth marketing a new edge. Therefore, it is important to design your pr plans to contain influencer pr.
Combining the power of Social media influencers and public relations is paramount to campaign success. The impact of your such influencer pr plans would reach a larger audience and help you build trust in the process.
For optimal results, the points above show you why Influencers are Perfect for PR. We also walk you through some tips to guide you through the process of using Influencer marketing pr.