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Product Photography

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Product Photography NYC

Product Images that Sell

Photography

Whether your selling products online or need photos for your business.  Our photo division will service any of your photo needs.  If you’re selling online, our product photography will enable your products to stand out in your web store.

All Content

Whether Video or Photo, we’ll be there to capture the best content for your Business Outing.  Our Professional Photo and Videographers will make their way to your Corporate event or outing, and we’ll create content you can use across your platforms.

Video Commercials

Our team will shoot comercial quality video that displays your product, business or point of interest.  Engaging video will grab your customers attention and display your product, business or point of interest in a new and exciting way.

Do You Really Need Standard Photography?

Here’s the facts! 

It doesn’t matter how good your product is, if it looks bad, no one will be interested in it. So the first step for any brand is to capture attention. Ecommerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second – which is the time it takes for the brain to process images.

As you can see, visual elements can make or break the sale of your products. Businesses who take the time to develop professional product photography will instantly be a step above any competitor who does not.

Standard product photography focuses on taking images that capture the essence of the product, labeling, and packaging. Our standard product photography can be applied to nearly any situation. Some popular use cases are on websites, billboards, in-store print, magazine ads and ecommerce stores such as Amazon. Fill out the form here to talk with an New York City-based commercial photographer on our team.

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Considering Lifestyle Photography?

Lifestyle photos are HUGE right now.

And it’s only getting bigger. A big advantage with lifestyle photography is that it helps capture use cases. People can start to envision their lifestyle with your product being included. This makes selling them much easier. Remember, that photos can be absorbed instantly by your audience. Today, people don’t have the attention span to read up on all the benefits and features of your products, so lifestyle product photography makes the job easier.

Our lifestyle product photography focuses on taking images that are in-use and paired with similar, non-competing products. We understand the proper procedure, lighting, background materials, field, and camera angles it takes to create powerful lifestyle images. Some popular use cases for lifestyle photos are social media posts, blogs, articles, in-store placement and ads. Keep in mind, there are an infinite amount of cases for lifestyle product.

Learn how our professional photographers in NYC can help you by completing the form linked here and scheduling an appointment today.

NYC PRODUCT PHOTOGRAPHY

 SERVICES PROCESS

1

Client Questionnaire

The first step in our process is to learn your business and brand. All new clients will complete a questionnaire where we will gather more information about your company and products. During this first step, we will start evaluating your brand, competitors, and goals for your product photography. We ask our clients to provide as much detail as possible so we can ensure the product shoot is successful. The more information we know the better the experience will be for everyone.

2

Coordinating the Shoot

A large part of our product photography services is to coordinate the shoot. We like to set up a coordination call so we can clearly see eye to eye on your vision and bring the right fuel for the job. We believe in having a plan and executing that plan to completion. During this phase in the process, we determine how we will receive products, which props we will need, models/actors, locations, timeline and what kind of shots we need. Coordination will vary depending on which plan you decide to choose with us.

3

Product Photoshoot

Once we have coordinated the shoot, then it’s time to go live. One of our NYC commercial photographers will begin to set up the photoshoot. Proper lighting is set up, props are prepared, models know the key shots and equipment is fully functional. Typically, for our NYC product photography, there is always a primary and assistant photographer at the shoot. This helps us to ensure that every detail is captured and the timeline is strictly followed. 

4

Editing Process

Raw images and/or videos are captured during the shoot. Afterward, we begin to do basic editing on the raw images and/or videos. Our editing abilities are infinite. We have the visual editing skills to put images on different backgrounds/scenery, make images transparent, add logos and more. The extent of our editing will vary with the product photography and/or videography plan you have selected.

5

Final Product Shots

After the editing process, we deliver all the images and/or videos to you via online cloud storage such as Google Drive, One Drive, Dropbox etc. You will have access to this online storage for 70 days. We recommend that you immediately download them onto your computer or external storage for safekeeping. We do our best to maintain files from all of our shoots, however, we do not guarantee that we will provide any images after a 70 day period.

WHY OUR NYC PRODUCT PHOTOGRAPHY IS UNIQUE

1

NYC Commercial Photographers

Our photographers & videographers are highly skilled in executing commercial photoshoots. We have worked with hundreds of businesses who have similar needs for high-quality product photos and/or videos. All of our photographers & videographers are experienced with various types of lighting, background, props, mood boarding, and more. We are confident in our ability to meet your vision.

2

Industry Experience

We help fuel visions for small & medium-sized businesses. We currently assist hundreds of clients with their digital marketing presence. We have worked in nearly every industry from music, entertainment, technology, health, legal, hospitality, finance, pets, supplements, and more. Quite often our clients turn to us for all their product photography and/or videography needs. 

3

Product to Ad (Full Service):

The point of product photography and/or videography is to make sure your products make a great first impression. But what happens after the first impression is made? There is still a level of marketing that needs to take place to convince your audience to buy. You can add our other services to help you along the way such as social media growth, management, content creation and/or lead generation via growth hacking or pay per click advertising.

Benefits of Product Photography

Here’s a fact.

It takes the brain longer to process text-based or verbal information. Meanwhile the time it takes to process non-verbal, visual images is 0.25 seconds. When you consider everything that the brain processes every second from body language, facial cues, sounds, etc… it’s understandable why our brains prioritize imagery over text. So, in an instant, consumers will decide whether they would even care to engage with your work.

Does your product photography tell people that you are reputable with high standards?

After conducting over 1,000+ advertising campaigns for our clients we have been able to conclude best practices for product photography. It’s clear that images that are bright, high quality and vibrant (high energy) perform the best. Especially when compared to images that are dark, mediocre quality, and low energy.

Product photography assists in evoking specific emotions that will help you to convert your audience. If you are in need of product images and/or high-quality videos, then consider hiring our product NYC photography & videography team. Get started by clicking the button below and schedule an appointment with one of our business development representatives.  

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Time for your Brand to Shine!

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