Giving Your Brand the Power and the Plan
Defining Brand Voice, Creating Customized Comprehensive Strategies, Managing Your Accounts for Growth & More…
Digital Marketing Strategy & Consulting Service
We don’t just build brands; we keep them at the forefront of the social world.
A successful digital marketing campaign begins and ends with a tactful strategy. The same is true for social media. Our team is dedicated to creating and executing unique digital marketing strategies for your brand. Social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. Eyefuel PR is committed to remaining a step ahead of online trends and keeping your brand at the forefront of the social media world.
Our approach is simple: research, development, results.
Beginning with research and development allows us to understand your brand, your audience, and your goals. Throughout the process, we measure each step and analyze what tactics are working. We make sure you understand how every installment is calculated and why our team chose to do it. We establish a digital marketing strategy that leads to increasing your bottom line.
The next step: execution.
With a clear understanding of your business, prospects, voice, messaging, branding, and goals we create unique lead generation and digital marketing strategies. Our work is innovative, relevant, and tailored to your brand identity. When necessary, we even execute extensive strategies including focus groups, on-site research, and more.
Why is digital marketing strategy essential?
At Eyefuel PR we ensure an all-around team understanding of the brand voice, messaging, visual guidelines, and general ground rules. This sets objectives on what expectations are in terms of success for the Leadership Team and Execution Team. A digital marketing strategy helps guide the number of ads we run over the course of a month. It helps answer critical questions like: What type of content should we create? and What are your ultimate goals? It determines what are the most important metrics to measure success.
The Eyefuel PR Special Sauce: Our Secret Ingredients
Eyefuel PR Digital Marketing Strategy and Consulting Services may include, but are not limited to:
Community Management: If opted for, we can promptly respond to any comments, questions, or complaints that are directed at your company or account through various social media platforms.
Social Media Account Set-up Services: If you haven’t had the time or just aren’t sure how to go about creating social media profiles for your business, we can help! Our Social Media Experts create custom banners, icons, etc, write optimized content, link accounts and networks with other relevant pages and profiles and so much more.
Training: We can even train you to use your new social profiles to best reach your audience and promote your business as well as how to track and interpret engagement metrics so that you know what’s working for you and what’s not.
Strategic Development: Continuously staying on top of all the latest social media trends and best practices, we work with you to plan and execute a clear strategy in order to create a strong presence in the vast digital landscape. Whether your goal is lead generation, brand awareness, follower growth, engagement, website clicks or more we combine our ingredients to bring success and value to your piece of the pie.
Defining Your Audience: Even the most creative ads can fall short without targeting the proper audience for your campaigns. Our Social Media Experts craft an audience of potential customers through custom audience creation, look-a-like audiences and an algorithmic mix of geographic, demographic, psychographic and behavioral targeting.
Delivering ROI: Advertising on social media is a relatively new yet increasingly required aspect of digital marketing that our Social Media Experts manage for your brand. We set up ad campaigns with specified goals and budgets, monitoring the performance to optimize and ensure that each ad is fully utilizing all the platform’s features in a cost-effective manner.
Content Creation: We create original, professional content for your specific niche target audience as well as research and curate third party articles that appeal to your fans
Editorial Calendars: A comprehensive social editorial calendar gives an overview of the themes and provides a clear voice for the brand, becoming an integral part of any social marketing strategy.
Influencer Marketing: Influencer marketing is a popular marketing strategy that allows brands to gain trust and exposure through the influencers promoting specified products to their own follower base. We set-up influencer marketing for companies that are interested in a more targeted form of advertisement. Our experts compile a list of influencers (both prominent and new) in a field and arrange giveaways, product reviews, and more.
Multiple Channels: We manage branded profiles and social media campaigns on all channels, but we try to focus on the top 1-2 channels that make the most sense for your business and your target audience. Learn more about our offerings with the following social networks: